
Stop Feeding Western Middlemen. Build Your Own Direct B2B Sales Engine in Europe & the US.
You manufacture world-class products, but local importers and distributors take the highest margins. We are your strategic implementation partners. We help you cut out the middleman, control your own market access, and multiply your profits by selling directly to Western buyers.
No long-term commitment required



















Your Unique Advantage
Unlike typical German consultants, I know your challenges. For over 14 years, I co-founded and led a successful manufacturing company with a Chinese partner. We sold products globally.
Built on Trust (Guanxi)
14+ years of partnership proves loyalty and cultural understanding
Global Expertise
Real experience selling in China, Europe, and the USA
No Theory, Just Results
I've lived the Sino-Western partnership successfully
Why Partner with Us?
Having worked side-by-side with a Chinese shareholder for 14 years, I understand your business mindset and your frustrations. I am not a standard "Western consultant" giving theoretical advice. I know how Western buyers think, and I know how to translate your Asian manufacturing power into a language they trust. We bridge the cultural gap so you don't have to.
Direct-to-Market Strategy
We build a customized roadmap to bypass the traditional importer network. You keep the margin, you own the client relationship.
Sales Engine Execution
We don't just leave you with a PDF. As an implementation consultancy, we actively integrate proven cross-cultural B2B sales processes into your daily operations.
Fine-Tuning Scripts
Learn exactly what to say (and what NOT to say) in meetings to close deals faster. Get practical scripts and phrases that work in Western business culture.


"Chinese companies often have top-tier products but struggle with the Western sales pitch. They're seen as suppliers, not strategic partners. That ends now."
Stop leaving money on the table. Book your free Direct-Market Strategy Call today and take back your margins.
Stop competing on price alone

Build long-term partnerships with premium clients
Convert trade show leads into contracts
Position yourself as the premium choice

Part of our Team

Robert: Sales Trainer

Kameswari: HR Expert

Dominik: NLP Trainer

Andrea: Senior Sales Trainerin
Dai Gao Ming
"Thank you so much for creating an environment where my sales people could grow and so my revenue"
​​ What we bring to our business Consulting as your strategic partner:
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More than 20 years of experience as an International Sales Director with global sales achievements.
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Certified “Strategic Intervention Life Coach” at Robbins-Madanes Training (the official coaching academy of Tony Robbins and Cloe Madanes).
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Various NLP certifications and training.
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Training in mindfulness, meditation, and stress management.
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Robert has been a crew member at Tony Robbins seminars worldwide since 2017, constantly applying what he has learned in practice.
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Real-life experience over a resume: A dynamic life with an unconventional career path—from a child of divorce in a small Black Forest town to an international entrepreneur in the USA, China, England, and Spain. I would be happy to answer your questions about this journey during an introductory call.
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today: Countless sessions with clients worldwide in both German and English. ​
We help clients utilize the right tools to better manage their relationship with themselves and interact more effectively with others.



















"We can help you find your right agent, as we would say, it is a college in another country. Challenge us."
ARE YOU LOOKING FOR AN INDEPENDANT SALES REPRESENTATIVE OR AGENT?
To ensure we find a high-performing agent for you, we need to clarify the attractiveness of the role for European candidates:​
Commission Structure: What is the percentage per sale?
Agent Retainer: Are you willing to pay a small monthly retainer?
Marketing Support: Do you provide localized brochures and samples?
Position yourself as the premium choice
External Development GmbH
Opernplatz 14
60313 Frankfurt, Germany
E-Mail: hello@externe-hr.de
Tel.: +49 69 348 757 660

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