The Best of Both Worlds
Selling in Europe and the US is different from selling in Asia.
To succeed here, you need to understand the Western buyer's mindset.
Your Unique Advantage
Unlike typical German trainers, I know your background. For over 14 years, I co-founded and led a successful company with a Chinese partner. We sold products globally.
Built on Trust (Guanxi)
14+ years of partnership proves loyalty and cultural understanding
Global Expertise
Real experience selling in China, Europe, and the USA
No Theory, Just Results
I've lived the Sino-Western partnership successfully
Sales Training Tailored for Asian Exhibitors & Manufacturers
Move away from price wars to selling value and solutions. Transform your sales approach to match Western expectations.
The Western Mindset
Understand how German and American buyers make decisions and how to build trust instantly. Stop being seen as a supplier, start being treated as a strategic partner.
Professional Sales Processes
Learn proven frameworks used by top Western companies. Move beyond price negotiations to value-based selling that increases your margins and customer loyalty.
Fine-Tuning Scripts
Learn exactly what to say (and what NOT to say) in meetings to close deals faster. Get practical scripts and phrases that work in Western business culture.
"Chinese companies often have top-tier products but struggle with the Western sales pitch. They're seen as suppliers, not strategic partners. That ends now."
Why Now? Your Products Deserve Premium Positioning
You represent excellence at international trade shows like Ambiente. But does your sales communication match the quality of your products?
Stop competing on price alone
Build long-term partnerships with premium clients
Convert trade show leads into contracts
Position yourself as the premium choice
Our Trainer Team
Robert: Sales Trainer
Kameswari: HR Expert
Dominik: NLP Trainer
Andrea: Senior Sales Trainerin
Dai Gao Ming
"Thank you so much for creating an environment where my sales people could grow and so my revenue"
Cold Acquisition (Cold Calling) refers to the initial approach to potential new customers with whom no business relationship currently exists. It can be conducted via telephone, email, mail, or in person to generate interest in products or services.
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​ What we bring to our training sessions as your coach:
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More than 20 years of experience as an International Sales Director with global sales achievements.
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Certified “Strategic Intervention Life Coach” at Robbins-Madanes Training (the official coaching academy of Tony Robbins and Cloe Madanes).
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Various NLP certifications and training.
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Training in mindfulness, meditation, and stress management.
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Robert has been a crew member at Tony Robbins seminars worldwide since 2017, constantly applying what he has learned in practice.
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Real-life experience over a resume: A dynamic life with an unconventional career path—from a child of divorce in a small Black Forest town to an international entrepreneur in the USA, China, England, and Spain. I would be happy to answer your questions about this journey during an introductory call.
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today: Countless sessions with clients worldwide in both German and English. ​
We help clients utilize the right tools to better manage their relationship with themselves and interact more effectively with others.
"We can help you find your right agent, as we would say, it is a college in another country. Challenge us."
ARE YOU LOOKING FOR AN INDEPENDANT SALES REPRESENTATIVE OR AGENT?
To ensure we find a high-performing agent for you, we need to clarify the attractiveness of the role for European candidates:​
Commission Structure: What is the percentage per sale?
Agent Retainer: Are you willing to pay a small monthly retainer?
Marketing Support: Do you provide localized brochures and samples?
Position yourself as the premium choice
External Development GmbH
Opernplatz 14
60313 Frankfurt, Germany
E-Mail: hello@externe-hr.de
Tel.: +49 69 348 757 660
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